B2B Marketing Specialist - Digital & Lead Generation

Join Wirakom Sistem as a B2B Marketing Specialist and drive impactful marketing strategies to fuel business growth in the dynamic Indonesian market. In this role, you will be at the forefront of planning, executing, and optimizing B2B marketing campaigns that connect with our target audience. Based in Tangerang Selatan, you will work alongside a talented team to create and implement strategies that enhance our brand presence and drive lead generation.

As a B2B Marketing Specialist, you will develop and manage digital marketing campaigns using tools like Google Ads, Facebook Ads, and LinkedIn Ads. You will analyze market trends, identify opportunities, and create tailored content to engage potential clients. This role offers a unique opportunity to grow within a forward-thinking company that values innovation and excellence.

📋 Tanggung Jawab Pekerjaan

• Develop and execute B2B marketing campaigns across digital channels, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Create and manage content for websites, blogs, and social media platforms to attract and engage potential clients.
• Conduct market research and analyze campaign performance to identify areas for improvement and optimization.
• Collaborate with the sales team to align marketing strategies with business goals and drive lead generation.
• Monitor and report on campaign metrics, providing insights and recommendations for continuous improvement.
• Stay updated with industry trends and best practices in B2B marketing to ensure our strategies remain effective and innovative.
• Manage and optimize email marketing campaigns to nurture leads and drive conversions.
• Participate in brainstorming sessions and strategic planning to contribute to the overall marketing and business growth.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in B2B marketing, with a strong focus on digital marketing and lead generation.
• Proven experience in developing and executing successful B2B marketing campaigns using tools like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex ideas clearly and effectively.
• Proficiency in using marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Familiarity with SEO and content marketing strategies.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

🛠️ Keahlian

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